Event Marketing Matters

These learning modules, have been designed for event organisers, and are jam-packed with best practice tips and tricks specific to the digital marketing and promotion of events.

They are short, snappy, bite-sized videos that you can digest at your convenience, anywhere, anytime, as often as you like.

Module 1: PLAN your digital marketing (13:54)

• Setting goals
• Understanding your audience
• Intro to marketing funnels
• Choosing the right media channel
• Social media basic and developing great content
• Developing great campaigns and messaging
• Website basics and platforms (Wix, Squarespace ect)
• Measuring success

Module 2: BOOST your promotion on Facebook and Instagram (20:26)

• Best practice setup – Business Manager vs Business Suite
• Developing great content and how to schedule
• Facebook and Instagram advertising basics
• Facebook events
• Messenger and auto responders
• Measuring success

Module 3: IMPROVE your search ranking (20:05)

• Google ads vs SEO
• Basic website optimisation
• SEO basics in 2022
• Understanding Google ads
• Leveraging SEO for events

Module 4: CAPITALISE on email marketing (9:33)

• Using popular email marketing tools – Mailchimp
• How to build a database and the benefits
• Developing email templates
• Marketing automation

Module 5: TAKE your digital marketing to the next level (14:53)

• Goal setting and marketing analytics
• Remarketing and developing smart audience groups – using your data
• Tracking digital marketing and campaign attribution (Conversions API and the future of ‘cookie less tracking)
• YouTube ads
• Social media ads and emerging platforms – TikTok ads
• Understanding local regions and tips


Surf Coast Shire Council Acknowledges the Wadawurrung People, and Gulidjan and Gadubanud Peoples of the Eastern Maar, their Elders and leaders past, present and emerging as the Traditional Owners of the skies, land, waters and sea country across our municipality. We acknowledge their care and custodianship for more than 60,000 years, which continues today. We walk with them as we respectfully care for and tread lightly on these lands. We also extend that respect to all First Nations people who are part of the community.